IDEA GENERATION

OBJECT BRAINSTORMING

INTRODUCTION
The goal of this brainstorm was to come up with ideas for the project.
Different objects were used to base the ideas on:
IPOD
GLASSES
COFFEE MUG
DESIGNER TOY

Each of the group members got one of the items and had to write three ideas down on the paper. Then the papers were given to the next group member who had to write three ideas down based on the ideas already on the paper. This was repeated until all team members used every object.
In the first round every person had to think of an idea using the thoughts, associations, experiences with that particular object. The ideas could be anything that is thought off, reality or fantasy. This creates the most diverse perspective and enhances the possibility of new, innovative ideas.
When the ideas were passed one, new ideas had to be generated, based on the previous thought off idea. This could be expanding the previous idea or just using an aspect of that idea.
In the end this method had produces 36 ideas, 9 on each object. After that, the ideas are selected on whether they are relevant and have any value.